Though lots of ways are suggested by the experts for building traffic to your website, none can match the KEYWORDS strategy. It is the most essential strategy to improve traffic.
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It is very difficult to build traffic through keyword optimization. Even more difficult is to do it correctly. You must develop your keyword strategy carefully.
The process of building content and optimizing it for keywords is called keyword strategy. When you create content for your site, the previous keywords you have used in your meta tags, alt tags, and anchor text, must be used again. These keywords must be used effectively in your content. Building a network of QUALITY backlinks, with your keyword as the anchor text will also be very important.
In SEMRush you can use the Analyze The Web scraped data feature to track your traffic from your AdWords campaign. You can compare traffic sources, the number of visits, bounce rate, average time on site, and the number of unique visitors. These data sources will give you the demographics of your audience. You can create content and optimize it for relevant keywords, in a natural manner, so that people will find your site when they are using the keywords you have selected.
When building traffic, use keywords in title tags, meta tags, internal links, domain names, and file names. Search engines look for relevant keywords in domain names and file names. File names should be named with hyphens in separate words and each web page should have a unique URL for every page of your website.
Choose which keywords you want to target on Each page of your website. The homepage should target the most competitive keywords.
Orange companies should use the word orange in their domain name. Online Orange juice companies should use the keyword orange with juice in their URL.
Since 80% of all traffic comes from Local searches, understand why you need to optimize your site for local searches. Carry out strategies for geo-targeting your traffic.
Your visitors will find your site better. Make sure your site has an appropriate search engine friendly code, good content, and w3c compliance.
Create a good and professional design for your website. The design should be easily navigable and should be devoid of any Flash or Frames.
Include a call to action is has, whether it is submitting your site to 90 – 100 directories or persuading your visitors to leave their email address so that you can follow up and convert them to buyers. Provide a call to action with the most important keyword in the heading and it should be written in a way that will make visitors want to click and explore your site.
Make your site user friendly so that the visitors enjoy what they see and are able to easily navigate between pages. The site should be filled with interesting and useful information so that visitors will want to return to visit this site again. Interesting posts and blogs are the likely reasons why people will visit your site again.
To get your site indexed, get backlinks from websites with higher page rank. If you follow our advice in this article, you will see how easy it is to get your site indexed.
Select 10 keywords that you want to optimize for. Do not choose individual words; it is better to use phrases of 2 to 4 words. We will talk about phrases and keywords in the coming article.
Create a list of keywords that are relevant to your website. This can be done through keyword suggestion tools, forums, and books.
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where can I buy tennis shoes?
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how to play tennis
what is involved in a match?
what tour doubles play
Match the keywords on your site
Consider the number of keywords and keyword phrases wanted by the searcher. Get this number down to about 30 to 40.
Position your keywords
Have a clearly defined theme and differentiate what your site is about from the rest of the competition. Pick out one or two (or more) primary keywords then drill down to about three or four (or more) secondary keywords.
Keep your primary keywords towards the top of the page, secondary keywords should be towards the bottom.
Use your keywords in the title tag, meta tags, and the page headline. It is important to ensure that the headline stands out as much as possible as this is the first thing a web-crawler comes across. The page heading should be the first thing the web-crawler comes across as well.
We want our headline to have a keyword density of approximately 5%. This is more than enough. The recommended density is between 3% and 5%.